Client
Orangetheory Fitness
Role
Global Director Of Creative
Agency
In-House | Boca Raton, FL
Social Media
1,400 studios were forced to make their own social and that worked against the brand we were trying to build. We fought back with a steady supply of content that spoke the members' language. It was fun, informative and authentic. Studios posted our assets in spades and the community thrived as a result.
Campaign 01
Super Bowl
To blend Orangetheory with Super Bowl culture, we created unique exercises that honored the big game.
Campaign 02
Orangetheory Misses You
The pandemic kept members away, so we sent heartfelt messages from the equipment they so dearly missed.
Campaign 03
Marathon Month
No two members run, walk, bike or stride the same, so we encouraged them to attack marathon month in their own unique way.
Campaign 04
FAQ
Orangetheory has a ton of member groups on social. We trolled them and offered up answers to some burning questions.
Campaign 05
Would You Rather
© Bowen Mendelson 2026
← All work