This is the method behind my madness
Experience
Led a team of 24 across brand, design, and content. Repositioned the brand from B2B utility to consumer-facing icon. Grew brand equity score 38 points in 18 months.
Built the brand function from scratch. Launched three product lines, oversaw two rebrands, and established the first in-house creative studio.
Led creative across a portfolio of 12 clients. Won four Cannes Lions, two D&AD Pencils, and one very awkward award dinner.
Designed brand systems, campaigns, and packaging for consumer goods clients. First job where someone called my work 'iconic' and meant it.
Brands I've worked with
Recognition