Orangetheory At Home — Bowen Mendelson

Bowen MendelsonSr. Creative Director

Client

Orangetheory Fitness

Role

Global Director Of Creative

Agency

In-House | Boca Raton, FL

Orangetheory Fitness

Anyone can make an at-home workout series. Ours was authentic Orangetheory, with wearable tech integration and the option to use your baby as a weight.

The work

At Home Workout

Where it lived

Workouts Were Teased on Social

Different Versions Kept it Fresh

See work

The Workout became our marketing

Real Coaches Were Our Actors

Specialty Workout Promos made it a success

Member engagement

Members from all over the world took part and posted on social.

What happened

Results

42K

New Instagram followers

Millions

Of views in 3 months

⭕

Oprah

Top 10 At-Home Workouts

© Bowen Mendelson 2026