Bowen MendelsonSr. Creative Director
Book TimeMcDonald's — Bowen Mendelson
Client
Appalachian Trail Conservancy
Role
Creative Director
Agency
RP3 | Atlanta, GA
Take A Hike
A 100-year-old nonprofit needed attention and funding. So we picked a fight with the dictionary to change the definition of "Take a Hike."
Where it lived
Youtube
Where it lived
pr: Grew awareness Through guest appearances
Where it lived
Social: We grew the effort with Kevin and other assets
Where it lived
Digital: A definition petition was created to capture email and grow support
What happened
Results
Millions
In earned media
+200%
Surpassed fundraising goal
◎
Clio
Winner ×2
© Bowen Mendelson 2026
← All work