Client
Huggies
Role
Creative Director
Agency
Ogilvy | Chicago, IL
Huggies
Baby making was trending down. Barry White + Pandora spiced things up.
The work
Baby Making Station
The work
In App Audio
The Moment Is Right
Pandora Intro
Alone With Your Lover
Heavy Petting
Impact
Results
20,000
Hours listened
Millions
Earned media on an under $70K budget
© Bowen Mendelson 2026
← All work