Client
Coca-Cola
Role
Creative Director
Agency
Fitzco | Atlanta, GA
1000 Song Celebration
It started as a radio assignment. It ended as a fully integrated campaign with celebrity endorsement and Billboard Magazine shout-out.
Where it lived
Case study
Where it lived
Web
Where it lived
Social media
What happened
Results
177%
Increase in web traffic
265%
Increase in sales
Cannes Lions
×2
One Show
Best in Discipline
D&AD
Pencil
Clio
Gold
© Bowen Mendelson 2026
← All work